COURSE UNIT
Course Unit Overview
To fulfill the Bachelor of Communication Science (S.Ikom) course requirements, Student must earn a total of 144 credit points. The specifics of each course available in the Communication Science Study Program are shown below.
Year 1- Semester 1
AL-ISLAM AND MUHAMMADIYAH STUDIES (AIK1)
Unit Code 120045572
Credit Points 2
Course Units
Course Unit 1 Introduction Al-Islam and Muhammadiyah Study
Course Unit 2 Islam as Way of life
Course Unit 3 Human nature in the view of Islam (2)
Course Unit 4 Humans and Life (2)
Course Unit 5 Faith and Its Influence in Life
Course Unit 6 Mid Semester Test
Course Unit 7 Tawhid and its Urgency for Muslim Life (2)
Course Unit 8 The concept of Aqidah in Islam
Course Unit 9 Shirk (Syirik) and its danger to humans (2)
Course Unit 10 Shirk in Modern Times (2)
Course Unit 11 Final Test
INTRODUCTION TO COMMUNICATION STUDIES
Unit Code 220041934
Credit Points 3
Course Description
The learning goal of this course is to understand the fundamental ideas of human-to-human communication. The mastering process begins with a comprehension of the nature of communication in human existence, the concept of communication, basic communication principles, and the meaning and function of linguistic symbols in communication. Following that, an understanding of communication context, including intra and interpersonal communication, group, public, and media communication, is provided (mass media and new media). The following purpose is to comprehend the fundamental communication models, viewpoints, and methodologies in communication studies. This course, in particular, intends to make students aware of the significance of studying communication and to serve as a foundation for learning courses at the next level, particularly Communication Theory, Media and Society, and Communication Research Methods.
Course Units
Course Unit 1 The nature, understanding, function and working principle of communication in human society
Course Unit 2 Self, perception and communication
Course Unit 3 Verbal communication
Course Unit 4 Non Verbal communication
Course Unit 5 Language and meaning in communication
Course Unit 6 Listen and respond
Course Unit 7 Basic model of communication
Course Unit 8 Mid Semester Test
Course Unit 9 Communication in intra and interpersonal relationships (2)
Course Unit 10 Group communication, leadership, roles, and problem solving
Course Unit 11 Culture and communication
Course Unit 12 Media, technology and communication
Course Unit 13 New media and communication
Course Unit 14 Perspectives and approaches in communication studies
Course Unit 15 Final Test
INTRODUCTION TO POLITICAL STUDIES
Unit Code 220041940
Credit Points 3
INTRODUCTION TO SOCIOLOGY
Unit Code 220041965
Credit Points 3
INTRODUCTION TO ANTROPOLOGY
Unit Code 520041900
Credit Points 3
PRINCIPLES OF MANAGEMENT
Unit Code 220040152
Credit Points 2
Course Description
Students will master two key areas of management in the Principles of Management course: communication management and management practice. This course provides the foundation for production management in Practicum courses in Audio Visual, Journalism, and Public Relations disciplines. Students are required to have applied competences and a critical perspective through grasping the fundamental ideas of management. This lecture uses an interactive learning style. Students will give presentations, debates, case studies, and discuss ideas and their implementations on a regular basis to keep the class lively. Class discussions will be enriched by the use of multimedia such as movies, images, and animations.
Course Units
Course Unit 1 We Need Management Skills
Course Unit 2 The Essential of Organization Communication
Course Unit 3 Self Management and Organization
Course Unit 4 Yes Bos!
Course Unit 5 Corporate Culture and Self Positioning
Course Unit 6 Finding Pattern of Organization Communication
Course Unit 7 Mid Semester Test
Course Unit 8 Beyond Planning: The art of planning
Course Unit 9 Proper Organize, better management
Course Unit 10 Actuating: Make it Real
Course Unit 11 Control or Control ALT DEL
Course Unit 12 Production Management on Audio Visual
Course Unit 13 Production Management on Journalism
Course Unit 14 Production Management on Public Relations
Course Unit 15 Final Test
BASIC PHOTOGRAPHY
Unit Code 320040338
Credit Points 3
Course Description
Students will master the two most essential components of photography in the Fundamentals of Photography course: technical aspects and non-technical aspects. In terms of technology, students will gain a fundamental grasp of the picture formation process via ISO, SPEED, and Aperture synchronization. Technically, students will study visual arts, visual aspects, genres, and vocations in order to completely comprehend photography in the digital era.
Course Units
Course Unit 1 Digital Photography: What and Why?
Course Unit 2 Technical Knowledge of Photography
Course Unit 3 Art of Seeing
Course Unit 4 Art of Seeing part 2 and Basic Composition
Course Unit 5 Visual Elements
Course Unit 6 Color and Light
Course Unit 7 Photo Journalism
Course Unit 8 Mid Semester Test
Course Unit 9 Portraits and Stories of Humanism
Course Unit 10 Street Photography and City Identity
Course Unit 11 Storytelling through Landscape Photography
Course Unit 12 Idealism and Professionalism in Still Life Photography
Course Unit 13 Photo Studio: Concept to Execution
Course Unit 14 Visual Literacy
Course Unit 15 Photobook: Why and How
Course Unit 16 Final Test
BASIC OF LOGIC
Unit Code 220040348
Credit Points 3
FLSP: ENGLISH FOR SPECIFIC PURPOSE 1
Unit Code 120044974
Credit Points 1
Course Units
Course Unit 1 Television and Print Advertisement (2)
Course Unit 2 Profile of a Journalist (Profile of journalistic figures in Indonesia) (2)
Course Unit 3 CV for a broadcasting Job (2)
Course Unit 4 Job Interview as a Public Relations Officer (HRD team interview with job applicants)
Course Unit 5 Mid Test
Course Unit 6 Speech: A Product Launch
Course Unit 7 Procedure: Movie making
Course Unit 8 Reporting an Interview
Course Unit 9 Final Test
Year 1 – Semester 2
AL- ISLAM AND MUHAMMADIYAH STUDIES (AIK- 2)
Unit Code 120045573
Credit Points 1
Course Units
Course Unit 1 Humans and life
Course Unit 2 Al -Islam
Course Unit 3 The concept of Aqidah in Islam
Course Unit 4 Faith and Its Influence in Life
Course Unit 5 Tawhid and its urgency for Muslim life
Course Unit 6 Shirk and its dangers to humans (2)
Course Unit 7 Spiritual Aqidah (Nature and Unseen Creatures)
Course Unit 8 Worship and positive behavior formation
Course Unit 9 Faith in the Last Day
Course Unit 10 Worship and positive behavior formation
Course Unit 11 Salat
Course Unit 12 Maliah Worship
Course Unit 13 Fasting and Hajj
INDONESIAN LANGIAGE FOR PROFESSION
Unit Code 120040193
Credit Points 2
Course Description
In this Course, Students are required to be able to effectively explain their views to others and have good communication skills in the scientific domain in professional Indonesian lectures. Based on mastery of knowledge of language functions and their variety and pitch, skills in spelling-punctuation, sentences, paragraphs, and types of discourse, as well as reproducing texts from various sources, students are expected to be able to write and speak well in Indonesian language. scientific. In this course, students also learn how to practice Indonesian language skills in the communication profession.
Course Units
Course Unit 1 Function, Position and Role of Language in Communication Studies
Course Unit 2 Basics of Creative Writing
Course Unit 3 Various Types of Scientific Writing and How to do manual citations
Course Unit 4 Effective Sentences and Scientific Paragraphs
Course Unit 5 Basic Public Speaking
Course Unit 6 Med Semester Test
Course Unit 7 Communication phenomenon idea
Course Unit 8 Scientific and Popular Works Editing
Course Unit 9 Quote/Citation 2
Course Unit 10 Quote/Citation
Course Unit 11 Final Test
ENTREPRENEURSHIP
Unit Code 120044820
Credit Points 3
Course Description
Students will explore the fundamentals of entrepreneurship in this course, including the entrepreneurial attitude, entrepreneurial process, and opportunity. Following that, there will be a discussion of the many models and applications of entrepreneurship, such as ecopreneurship, sociopreneurship, franchising, and family business. The business plan canvas model will be discussed further.
Course Units
Course Unit 1 The Entrepreneurial Mindset
Course Unit 2 The Entrepreneurial Process
Course Unit 3 The Opportunity
Course Unit 4 Ecopreneurship (2)
Course Unit 5 Sosiopreneurship 2
Course Unit 6 Mid Test
Course Unit 7 Franchising 2
Course Unit 8 Family Business 2
Course Unit 9 Business Model Canvas 3
Course Unit 10 Final Test
FLSP: FOREIGN LANGUAGE FOR SPECIFIC PURPOSE 2
Unit Code 120044975
Credit Points 1
Course Units
Course Unit 1 Campaign and poster making: Millenial and Digital Technology
Course Unit 2 Debate exhibition and argumentative writing: TV and Films Influence Children more than Parents
Course Unit 3 Application letter writing and job interview in TV Broadcasting Company
Course Unit 4 Recount: What Makes an Effective Leader in Tough Times?
Course Unit 5 Reporting and presenting on University events
Course Unit 6 Product promotion and company profile presentation
Course Unit 7 Speech and speech scriptwriting: Impact of Social Network for Youth
Course Unit 8 Formal and informal invitation
BASIC OF JOURNALISTIC
Unit Code 220040342
Credit Points 3
Course Description
This course provides knowledge to students about understanding the basics of journalism, the history and scope of journalism, knowing facts, news, various journalistic products, and various basic journalism techniques.
Course Units
Course Unit 1 Course Description, Basic Principles, Scope of Communication and Journalism, Publishing and Journalism
Course Unit 2 The History of Journalism and the Development of Journalism
Course Unit 3 Scope of Journalistic Activities
Course Unit 4 Facts and Opinions as Raw Material for Journalistic Works
Course Unit 5 News Value
Course Unit 6 The Nature and Forms of News
Course Unit 7 Gathering Facts into News: Covering Events and Interview Techniques
Course Unit 8 Mid test
Course Unit 9 Code of Ethics and Press Regulations and Getting to Know the Organization of the Press and the Journalist Profession
Course Unit 10 Journalistic Language
Course Unit 11 Photo Journalism
Course Unit 12 Composing and writing News: 5 W + 1 H, Title, Lead, News Body
Course Unit 13 Reviewing, Compiling and Writing News
Course Unit 14 Getting to Know the Streams of Journalism (2)
Course Unit 15 Final Test
BASICS AUDIO-VISUAL COMMUNICATION
Unit Code 220040346
Credit Points 3
Course Description
This course provides an introduction to the idea and knowledge of audio-visual communication. This course also covers the fundamentals of creating audio-visual works, as well as the interaction between audio-visuals and audiences, phenomena, and social conditions, and the formation of ideas in audio-visual works. Students should be able to understand basic ideas and abilities in audio-visual communication, think in a methodical, critical, and creative manner, and solve communication challenges, particularly those involving audio-visual communication.
Course Units
Course Unit 1 Introduction to Audio Visual Communication
Course Unit 2 Types and Characteristics of Audio Visual Communication Products and Media
Course Unit 3 Audience and Audio Visual Communication Effects(2)
Course Unit 4 Screenwriting Structure (2)
Course Unit 5 Audio visual work ideas and inspiration
Course Unit 6 Mid test
Course Unit 7 The Basics of Art Direction (2)
Course Unit 8 Formation of discourse in audio-visual media (2)
Course Unit 9 Audio Visual Communication and Consumption Culture
Course Unit 10 udio Visual Communication and the Future
Course Unit 11 final Test
CITISENSHIP AND PANCASILA
Unit Code 220044826
Credit Points 2
Course Description
In this course, students learn the nature of Indonesianness and its implementation in all aspects of life, from everyday life to professional life. Students are expected to be able to become Indonesian citizens who have an Indonesian personality, love their homeland, and have a spirit of patriotism.
Course Units
Course Unit 1 The essence of Pancasila and its implementation (2)
Course Unit 2 National Identity (2)
Course Unit 3 Unity in Diversity (Bhinneka Tunggal Ika) (2)
Course Unit 4 Strengthening Mid-Semester Materials
Course Unit 5 Mid Test
Course Unit 6 Democracy in Indonesia
Course Unit 7 Indonesian Geopolitics (Insights of the Archipelago)
Course Unit 8 Indonesian Geostrategy (Indonesian National Resilience)
Course Unit 9 End of Semester Material Reinforcement
Course Unit 10 Final Test
BASIC OF PUBLIC RELATIONS
Unit Code 220044962
Credit Points 3
Course Description
Students will master the fundamental principles and methods of public relations in this course. Students will learn to distinguish between the ideas of public relations for publicity, public relations for publicity, public relations as a management function, and public relations in the communication function through interactive activities. You'll also study how to use public relations in a variety of social, corporate, and government organizations, as well as learn about public relations ethics.
Course Units
Course Unit 1 Definition of Public Relations based on the origin of the word
Course Unit 2 Definition of public relations according to experts and practitioners (Cutlip Centre, Bromm, Frank Jeffkins, James Grunig)
Course Unit 3 Organization Definition based on IPRA dan IPR
Course Unit 4 Public Relations in the perspective of Ivy Ledbetter Lee
Course Unit 5 Public Relations in the perspective of Moss Kendrix
Course Unit 6 Public Relations in the perspective of Edward L. Bernays
Course Unit 7 Public Relations in the perspective of Carl Boiyr
Course Unit 8 Middle test
Course Unit 9 Public Relations in the perspective of James E. Grunig
Course Unit 10 Public Relations and Other Communication Practices
Course Unit 11 The Presence of Public Relations in the Organization
Course Unit 12 Public Relations Practice in Social Organizations
Course Unit 13 Public Relations Practice in Business organizations
Course Unit 14 PR practice in political organizations
Course Unit 15 Professional Public Relations Organization and Code of Ethics
Course Unit 16 Final Test
BASIC ON SHOOTING AND FILMING
Unit Code 320044397
Credit Points 3
Course Description
This course is designed to combine theory, simulation and field practice to provide understanding and skills in shooting and filming techniques. Students also will able to create, conceptualize, and give meaning from recorded shots/images.
Course Units
Course Unit 1 Introduction to Audio Visual Medium and its Products
Course Unit 2 Introduction to the camera and its supporting equipment
Course Unit 3 Basic Introduction to Cinematography
Course Unit 4 Understanding of Image Framing and Composition
Course Unit 5 Scriptwriting and Story Board
Course Unit 6 Practice Filming on Location
Course Unit 7 Mid Test (presentation)
Course Unit 8 Understanding Basic lighting (2)
Course Unit 9 Understanding Basic audio (2)
Course Unit 10 Make a shotlist, storyboard for multiple camera needs (2)
Course Unit 11 Making Multicamera Production(2)
Course Unit 12 Final Presentation
Year 2- Semester 3
INTRODUCTION TO INDONESIAN LAWA AND LEGAL SYSTEMS
Unit Code 120043265
Credit Points 3
SOCIAL RESEARCH METHODS
Unit Code 220041596
Credit Points 3
Course Description
The Social Research Method explains the concept of research design in both a quantitative (positivistic) and qualitative (constructivist-interpretative-critical) approach.
Course Units
Course Unit 1 Quantitative Research: Explorative, Descriptive and Explanative
Course Unit 2 Quantitative Research: Hypothetico Deductive Methods
Course Unit 3 Theoretical Framework: First and Second Degree Constructs
Course Unit 4 Hypothesis: Types of Hypotheses
Course Unit 5 Theoretical, Conceptual, Operational and Statistical Definitions
Course Unit 6 Population, Sampling and Statistical Test
Course Unit 7 Analysis of Statistical Test Results
Course Unit 8 Mid test
Course Unit 9 Qualitative Research: Characteristics of Qualitative and Quantitative Research
Course Unit 10 Types of Qualitative Research: Constructivistic, Interpretive and Critical
Course Unit 11 Variety of Qualitative Research: Constructivist
Course Unit 12 Variety of Qualitative Research: Interpretive
Course Unit 13 Variety of Qualitative Research: Critical
Course Unit 14 Qualitative Research Deepening: Constructive-Interpretive
Course Unit 15 Qualitative Research Deepening: Interpretive - Critical
Course Unit 16 Final Test
ADVERTISING
Unit Code 220042157
Credit Points 3
Course Description
Students will study about advertising from a strategic perspective, including basic principles, advertising research, consumer behavior, and the marketing mix; and from a creative perspective, including copywriting, art direction, and creative advertising production.
Course Units
Course Unit 1 The Basic Concepts of Advertising (3)
Course Unit 2 Research in Advertising (2)
Course Unit 3 Consumer behavior(2)
Course Unit 4 Mid Test
Course Unit 5 Marketing Mix (2)
Course Unit 6 Copywriting (2)
Course Unit 7 Art Direction
Course Unit 8 Advertising Creative Production (2)
Course Unit 9 Final Test
SOCIAL PSYCHOLOGY
Unit Code 220042455
Credit Points 3
Course Description
In general, a Social Psychology course would look at how other people and groups impact individuals' psychological aspects (affection, belief, attitude, cognition, and behavior). This course will cover the following areas: the definition, limitations, and scope of social psychology; the history of social psychology; scientific research methods used to study social psychology; the impact of other people and groups on individuals; social relations; and other topics related to the study of social psychology (such as: self, social cognition, attribution, attitudes, prejudice and discrimination, aggression, prosocial behavior, etc.)
Course Units
Course Unit 1 An Overview of Social Psychology
Course Unit 2 Definition, Basic Concepts, Scope and History of the Development of Social Psychology
Course Unit 3 Relationship of Social Psychology with other social sciences
Course Unit 4 Self in Social Context, Social Cognition, Social Perception, Social Interaction and Attitude (3)
Course Unit 5 Mid Test
Course Unit 6 Social influence and group influence on individuals (2)
Course Unit 7 Phenomena in a social relationship (4)
Course Unit 8 Social Groups and Leadership in groups (2)
Course Unit 9 Final Test
SOCIAL STATISTICS
Unit Code 220042745
Credit Points 3
CREATIVE WRITING FOR PUBLIC RELATIONS*
Unit Code 320044398
Credit Points 4
Course Description
Students will learn about PR media mapping, creative writing strategies for various PR media, and how to create PR scripts that are appropriate for the media and audience. This course employs a variety of learning modalities, including lectures, debates, tutorials, case studies, and individual projects. The utilization of multimedia media and direct practice in the classroom will help students learn the content more easily
CREATIVE WRITING FOR JOURNALISM*
Unit Code 320044399
Credit Points 4
Course Description
This course examines creative writing for both journalistic and non-journalistic script. Students must be able to hone their creative abilities in any journalistic work they generate.
CREATIVE WRITING FOR AUDIO VISUAL*
Unit Code 120044400
Credit Points 4
Course Description
In the Creative Writing for Audio Visual lecture, students will learn about creative writing techniques according to the needs of the creative media to be used (advertising, video clips). Lectures, debates, tutorials, case studies, and individual assignments are among the learning modalities utilized in this course. The use of video media and direct practice in the classroom will make it easier to understand the material.
BASIC EDITING
Unit Code 320044404
Credit Points 3
Course Description
In the Basic Editing course, students will learn about Video editing techniques (Audio-visual) using Non-Linear editing techniques. This course employs a variety of learning modalities, including lectures, debates, tutorials, practice in the graphics laboratory, and individual projects. Direct practice in class (online and offline) will make it easier to understand the material.
Course Units
Course Unit 1 Understanding of Video Editing Techniques
Course Unit 2 Pre Production, Production and Post Production(2)
Course Unit 3 Video Editing Basics(4)
Course Unit 4 Mid test
Course Unit 5 Type of Editing (2)
Course Unit 6 Typography (2)
Course Unit 7 Digital Video Data Format
Course Unit 8 Music Backgorund
Course Unit 9 Packing Recording results
Course Unit 10 Final exam
GRAPHIC DESIGN
Unit Code 320041207
Credit Points 3
Course Description
Students will learn how to use software to create graphic designs. Starting with research, production, and being responsible for the work in front of examiners or clients, the focus of design learning is on establishing and understanding Brand Identity and Visual Identity. Graphic, Color Palette, Typography, and Imagery are all aspects of visual identity that must be researched and understood. Interactive theory and practice are utilized to teach the material, which is supplemented by pertinent photos, infographics, and videos.
Course Units
Course Unit 1 Understanding the Purpose of Computer Graphics Course, and understanding the basic logo
Course Unit 2 Understanding the character of oneself in accordance with the concept of Brand Attribute (2)
Course Unit 3 Understanding the principles of layout and infographics (2)
Course Unit 4 Understanding the principles of Brand Naming, the principles of Brand Archetype and Collaborate to form a team and prepare the concept of visual identity; Mood Board and Stylescape (2)
Course Unit 5 Mid test
Course Unit 6 Mid test review and introduce Audience Research
Course Unit 7 Audience Research for Brand Building (4)
Course Unit 9 Final Presentation
Year 2 – Semester 4
COMMUNICATION THEORIES
Unit Code 120042970
Credit Points 3
Course Description
This course explores and explains traditional communication theories in relation to new media, which will be utilized to create communication research designs in a variety of communication fields. Communication Theory examines many methodologies, understandings, analytical frameworks, and viewpoints in communication research, as well as theoretical assumptions concerning communication events.
Course Units
Course Unit 1:The Overview of Communication Theory
Course Unit 2: Beyond Theory: Concept, syllogism, the turn and the Operational
Course Unit 3: Paradigm and Perspective: What we stand for
Course Unit 4: Communication Tradition: Overview on Littlejohn's Tough Part 1
Course Unit 5: Communication Tradition: Overview on Littlejohn's Tough Part 2
Course Unit 6: The Person: Walkthrough on Interpersonal Communication Theory
Course Unit 7: The Group: Understanding Context on Group Communication Theory
Course Unit 8: Middle Test
Course Unit 9: Dramatism Theory, Group Think and Structuration Theory
Course Unit 10: The Mass: Understanding Mass Communication Theories
Course Unit 11: Media Effect, Cultivation, Agenda Setting, Muted Group Theory
Course Unit 12: Face Negotiation Theory
Course Unit 13: Narrative and Retorica: Understanding Context on Public Communication Theory
Course Unit 14: Cultural Studies: Criticism and Semiotic
Course Unit 15: Re-think Communication Theory on Academic Writing
Course Unit 16: Final Test
MASS MEDIA LAW
Unit Code 120040797
Credit Points 3
Course Description
This course provides students with provisions and literacy on media law and ethics, including history, the legal urgency of mass media, media concepts that have legal implications, related to international conventions to the Indonesian legal system, as well as issues and cases, potential legal and media ethics cases. Students are also required to use their understanding of Mass Media Law to assess instances and make sound media judgments.
Course Units
Course Unit 1: Introduction to Mass Media Law - Urgency and History
Course Unit 2: Mass Media Law within System of Law in Indonesia
Course Unit 3: Mass Media Law within International Convention
Course Unit 4: Press Law chapter 1
Course Unit 5: Press Law chapter 2
Course Unit 6: Broadcasting Law in Indonesia chapter 1
Course Unit 7: Broadcasting Law in Indonesia chapter 2
Course Unit 8: Middle Test
Course Unit 9: Cyber Law Chapter 1
Course Unit 10: Cyber Law chapter 2
Course Unit 11: Film, Sensorship and Law in Indonesia
Course Unit 12: Ethical Aspect on Advertising
Course Unit 13: Study Case on Mass Media Law part 1
Course Unit 14: Study Case on Mass Media Law part 2
Course Unit 15: Study Case on Mass Media Law part 3
Course Unit 16: Final Test
PUBLIC SPEAKING
Unit Code 120042473
Credit Points 3
MEDIA AND SOCIETY
Unit Code 220041511
Credit Points 3
Course Description
Media and Society explains the relationship between media and society. Both from the aspect of technological development to the content of the media with the community.
Course Units
Course Unit 1: The Beginning: Invention of Media Technology
Course Unit 2: Media and Society on International Context
Course Unit 3: How Technology and Dominant Culture changing Society
Course Unit 4: Social Change: Overview on negative and positive effect
Course Unit 5: Mass Media as an Institution
Course Unit 6: Relation between Internal Power and Mass Media Content
Course Unit 7: Relation between Political Power and Mass Media
Course Unit 8: Middle Test
Course Unit 9: Relation between Economic Power and Mass Media
Course Unit 10: Understanding the Power of Sources on Mass Media Content
Course Unit 11: Relationship between Society Interest and Mass Media
Course Unit 12: The Function of Mass Media on lower class and Dominant class
Course Unit 13: Mass Media Owner and Voice of Society
Course Unit 14: Mass Media and The Nation
Course Unit 15: The Future of Mass Media
Course Unit 16: Final Test
RESEARCH FOR AUDIO VISUAL*
Unit Code 120044400
Credit Points 4
Course Description
This course provides a theoretical and practical basis, particularly for study situations in the Audio Visual sector (Films, TV shows, Ads, Video Clips, Animations) through various broadcast mediums (television, cinema, YouTube). In Addition, this course also investigates audience research, study preferences, audience impacts, meaning studies, and media text studies.
Course Units
Course Unit 1: Mapping Issues on Media, Industries, audience and its effect)
Course Unit 2: Research Method on Audio-Visual Studies part 1
Course Unit 3: Research Method on Audio-Visual Studies part 2
Course Unit 4: Understanding Theories on Audio-Visual Research
Course Unit 5: Research for Film Production
Course Unit 6: Research on TV Program
Course Unit 7: Research on Advertising
Course Unit 8: Middle Test: Pitching Session
Course Unit 9: Pitching Session part 2
Course Unit 10: Mapping Content for Online Platform Research
Course Unit 11: Research on Youtube Content part 1
Course Unit 12: Research on Youtube Content part 2
Course Unit 13: Audience Research part 1
Course Unit 14: Audience Research part 2
Course Unit 15: Qualitative and Quantitative Audience Research
Course Unit 16: Final Test: Reporting the Research Project
RESEARCH FOR PUBLIC RELATIONS*
Unit Code 320044398
Credit Points 4
Course Description
This course will study how to design, implement, analyze and make reports of various types, levels, forms and research approaches needed in public relations, as well as being able to formulate recommendations for companies based on research findings and conclusions. These research abilities are essential for completing the PR Writing & Media Practicum, the PR Strategy Practicum, and the PR & Event Management Practicum.
Course Units
Course Unit 1: General Overview & introduction to Research for Public Relations
Course Unit 2: The Importance of Research for Public Relations
Course Unit 3: Strategic Research for Public Relations
Course Unit 4: Evaluative Research for Public Relations
Course Unit 5: Public Relations Research Methods and Levels (Surveys, Communication Audits, network analysis; External environment, organization, public, message, media and effects) | (4 Meetings)
Course Unit 6: Middle Test: Pitching Session
Course Unit 7: Monitoring, Mesurement and Media Evaluation | (3 Meetings)
Course Unit 8: Design, Implementation, Data Analysis: Preparing The Research Reports and Recommendations (3 Meetings)
Course Unit 9: Final Test: Pitching Session
RESEARCH FOR JOURNALISM*
Unit Code 320044399
Credit Points 4
Course Description
This course is the first specialization course that students specializing in Journalism and Media Studies must take. The purpose of this course is to equip students with in-depth research skills, to support the production of journalistic works
Course Units
Course Unit 1: Brief of the Subject: Journalism as a Science and as a Research Subject
Course Unit 2: Introduction to Journalism Research Method
Course Unit 3: Basic Research for Writing Straight News
Course Unit 4: Beyond Fact: Research for Writing Features
Course Unit 5: Research on Pressicion Journalism
Course Unit 6: Research for Investigative and Depth Reporting | (2 Meetings)
Course Unit 7: Middle Test
Course Unit 8: Data Driven Journalism
Course Unit 9: Audience Research as Primary and Secondary Data | (2 Meetings)
Course Unit 10: The Importance of Content Reserch | (2 Meetings)
Course Unit 11: Media Planning Research
Course Unit 12: Final Test
FILM PRODUCTION PRACTICES*
Unit Code 320044976
Credit Points 5
Course Description
This practicum is a production of fiction and non-fiction audio-visual works. The practicum is divided into 8 meetings. At the initial meeting, the theories, concepts and types of fiction and non-fiction works were explained. The next meeting is direct practice which consists of Pre-production (theme research, script making/treatment, production schedule, budgeting, and proposal submission), Production ( process of filming objects/subjects), Post-production (editing process and presentation of works). Participants must make a Production Book and present it in front of the lecturer. Then do production and post-production with the supervision of lecturers and assistants. For the Final Examination, the results of the work in the form of FILM will be presented in front of Lecturers and Screening in front of the public.
Course Units
Course Unit 1: Guest Lecturing on Film Production Management
Course Unit 2; Developing Idea and Film Concept
Course Unit 3: Cinematography 101
Course Unit 4: The Nature of Directing
Course Unit 5: Understanding Artistic Design on Film
Course Unit 6: Scenario Breakdown and Production Book
Course Unit 7: Understanding The Audio technique
Course Unit 8: Middle Test: Pitching Production Book
Course Unit 9: Film Production | (4 Meetings)
Course Unit 10: Post Production on Editing and Sound Mixing | (2 meetings)
Course Unit 11: Film Screening for Lecturer
Course Unit 12: Film Screening for Public
PR MEDIA PRODUCTION PRACTICES*
Unit Code 320044825
Credit Points 5
Course Description
The purpose of this practicum course is to provide writing skills for students specializing in Public Relations. In addition, students are expected to have the ability to choose media types and carry out creative processes in planning, creating, and presenting media works to clients.
Course Units
Course Unit 1: Writing Skill on Public Relations Context
Course Unit 2: Planning the Message
Course Unit 3: The Message and The Media on Public Relations Perspective
Course Unit 4: Writing Press Release
Course Unit 5: Script Writing for Radio and TV
Course Unit 6: Script Writing for Speech
Course Unit 7: Content Writing on Digital Media
Course Unit 8: Poster and Print Advertising Design on Public Relations Context
Course Unit 9: Newsletter Design
Course Unit 10: In-house Magazine
Course Unit 11: Writing Features for Newsletter and In-house Magazine
Course Unit 12: Pitching session with Potential Clients
Course Unit 13: Presentation session with Client
Course Unit 14: Presenting the Dummy to the Client
Course Unit 15: Presenting the Advertising to the Client
Course Unit 16: Final Presentation
PRINT JOURNALISM PRODUCTION PRACTICES*
Unit Code 320044982
Credit Points 5
Course Description
Print journalism practicum is a practical course for students who take a journalism concentration with the output of print journalism products (newspapers/magazines/tabloids). In this course, students are expected to be able to practice basic journalistic skills, journalistic performance in producing professional print media and in accordance with the principles of print journalism.
Course Units
Course Unit 1: Introduction to Print Journalism: Why We Still Need it?
Course Unit 2: Conducting Survey as Primary Data
Course Unit 3: Psychological Games on Writing Title and Lead
Course Unit 4: Understanding 5W+1H on Writing Straight News
Course Unit 5: Writing Features
Course Unit 6: The Visual: Effective Design for Print Journalism
Course Unit 7: Preparing Proposal from Skecth
Course Unit 8: Middle Test: Pitching session
Course Unit 9: Connecting readers with Video Barcode
Course Unit 10: Writing Investigative News
Course Unit 11: The Importance of Photo Journalism on Printed Media
Course Unit 12: Data Journalism
Course Unit 13: The Dummy: Matching the Content and the Design
Course Unit 14: The Print: From test print to the final version | (2 Meetings)
Course Unit 15: Final Test: Pitching session
Year 3- Semester 5
AL-ISLAM AND MUHAMMADIYAH STUDIES (AIK-3)
Unit Code 120041074
Credit Points 1
Course Units
Course Unit 1 Introduction and lecture contract: Lecture objectives, material scope, competency standards, lecture system and evaluation
Course Unit 2 Purification and renewal in the Muslim world
Course Unit 3 Islamic Da'wah in Indonesia
Course Unit 4 The Origin and History of Muhammadiyah
Course Unit 5 The faith and ideals of Muhammadiyah's life
Course Unit 6 Muhammadiyah Personality
Course Unit 7 Preamble to the Articles of Association and Bylaws of Muhammadiyah
Course Unit 8 Midterm exam
Course Unit 9 Muhammadiyah as an Islamic movement with tajrid and tajdidi character
Course Unit 10 Muhammadiyah as a social movement
Course Unit 11 Muhammadiyah as an educational movement
Course Unit 12 Muhammadiyah and women empowerment
Course Unit 13 Muhammadiyah as an economic movement
Course Unit 14 Muhammadiyah's national role in Indonesia
Course Unit 15 Epilogue: The meaning and benefits of studying the Muhammadiyah movement
Course Unit 16 Final Test
CROSS-CULTURAL COMMUNICATION
Unit Code 120041221
Credit Points 3
Course Description
This course is designed to assist students understanding various cultural contexts and how these variations affect a person's or group's communication approaches and styles. Understanding these distinctions can help Student to avoid misunderstandings and erroneous interpretations.
Course Units
Course Unit 1: Culture: Elements, Principles and Function
Course Unit 2: Society and Cultural Structure in various Country
Course Unit 3: Religion and Intercultural Communication
Course Unit 4: Social Identity: how it form stereotype, prejudice and racism
Course Unit 5: Cultural Dimensions: Perspective, Trust and Culture | (2 Meetings)
Course Unit 6: Language: Ways of Communication and How to interpret the Culture and
Course Unit 7: Non Verbal Communication
Course Unit 8: Communication in Cultural Context: negotiation, leadership and conflict management | (2 Meetings)
Course Unit 9: Strategy in Multi-Cultural Communication
Course Unit 10: Culture Shock: Enreach Intercultural Communication Skills
Course Unit 11: Presentation Weeks: Conflict on Intercultural Communication Context
Course Unit 12: Presentation Weeks: Cultural Stigma and Perception
Course Unit 13: Presentation Weeks: The Role of Media in Intercultural Communication
Course Unit 14: Final Test
POLITICAL COMMUNICATION
Unit Code 120041228
Credit Points 3
Course Description
This course provides knowledge and understanding of political communication ideas and theories, applications, and models linked with events that occur in society in national, regional, or international contexts. Furthermore, it explains the integration of Introduction to Communication and Politics, Developing Political Communication Ethics, and Political Communication Strategy in the Political Marketing Segmentation Approach.
Course Units
Course Unit 1: Definition and Scope of Political Communication | (2 Meetings)
Course Unit 2: Though and Development of Political Communication
Course Unit 3: System Politic and Political Communication
Course Unit 4: Political Parties and Political Culture in Indonesia | (2 Meetings)
Course Unit 5: Political Conversation as a Language
Course Unit 6: Middle Test
Course Unit 7: The Political Communication Medium | (2 Meetings)
Course Unit 8: Public Opinion on Political Communication Perspective
Course Unit 9: The Art of Political Communication in Organization | (2 Meetings)
Course Unit 10: The Technology Effect on Political Communication
Course Unit 11: The Strategies on Political Communication
Course Unit 12: Final Test: Theoritical Approach on Political Communication
PHILOSOPHY AND ETHICS OF COMMUNICATION
Unit Code 120043255
Credit Points 3
Course Description
Students will learn about the elaboration of philosophy and ethics in the study of communication science, as well as its application in everyday life
Course Unit
Course Unit 1: Philos and Shopia: The Basic Understanding of Philosophy
Course Unit 2: Basic Concept on Philosophy and Ethical Communication | (2 Meetings)
Course Unit 3: Understanding Positivism
Course Unit 4: Karl Popper Though on Falsification
Course Unit 5: Rasionalism and Critisism
Course Unit 6: Beyond The Truth
Course Unit 7: Middle Test
Course Unit 8: Ethic and Symbolic Violence
Course Unit 9: Philosophy of Comunication Science
Course Unit 10: Photographic Message: Introduction to Roland Barthes Though
Course Unit 11: Film on Philosophical Perspective
Course Unit 12: Asking About Ethic
Course Unit 13: Review Philosophy Article Journal
Course Unit 14: Final Test
JOURNALISM
Unit Code 120040987
Credit Points 3
Course Description
This course aims to provide in-depth insight into the field of journalism. Various case studies regarding the development of journalism in Indonesia will be discussed together. After that, students are expected to be able to think more critically in describing phenomena in the field of journalism.
Course Unit
Course Unit 1: Overview on Journalism
Course Unit 2: Concepts, definition and development of journalism
Course Unit 3: Media and Journalism
Course Unit 4: Journalism Education & Professionalism for journalists
Course Unit 5: Journalism Ethics: Cases of journalism practices in Indonesian media
Course Unit 6: News and Objectivity
Course Unit 7: Sensationalism, Dramatisation & Tabloidisation
Course Unit 8: Middle Test
Course Unit 9: Journalism & Media Industry: Indonesia and some countries media landscape
Course Unit 10: Islam and Journalism
Course Unit 11: Gender and Journalism
Course Unit 12: Critical Analysis on Journalism | (4 Meetings)
Course Unit 13: Final Test
COMMUNICATION RESEARCH METHODS
Unit Code 220041593
Credit Points 3
Course Description
Students will learn about research methodologies in the study of communication science in this course, allowing them to investigate communication phenomena based on their own research interests. This course is structured as a 7-10 page mini research report with references to the recommendations that have been presented.
Course Units
Course Unit 1: The Overview on Communication Research Methods
Course Unit 2: The Role of Social Science on Communication Research
Course Unit 3: Paradigm: Where do we Stand For
Course Unit 4: Communication Theory: From Personal Level to Mass Level
Course Unit 5: The Scope of Communication Studies
Course Unit 6: Understanding Qualitative and Quantitative Research
Course Unit 7: Various Communication Research
Course Unit 8: Middle Test: Preparing the Proposal
Course Unit 9: Concept Map: Metaplano session | (2 Meetings)
Course Unit 10: Research Instrument on Qualitative and Quantitative Approach | (3 Meetings)
Course Unit 11: Data Analysis on Qualitative and Quantitative | (2 Meetings)
Course Unit 12: Mini Research | (2 Meetings)
Course Unit 13: Final Test: Presenting the Research
ADVERTISING/COMPANY PROFILE PRODUCTION PRACTICES*
Unit Code 320044980
Credit Points 5
Course Description
In this course, students learn and practice directly the stages of the advertising production process according to client needs. In the pre-production stage, students learn, design and implement production management, research, creative briefs, copywriting & art direction, storyboarding and pitching techniques. Then in the production stage, students practice filming at predetermined locations. In the post-production stage, students practice image and sound editing.
Course Units
Course Unit 1: Advertising Production Management
Course Unit 2: Research on Advertising
Course Unit 3: Understanding Creative Brief
Course Unit 4: Beyond Copywriting
Course Unit 5: You are the Art Director
Course Unit 6: Story and Story Board
Course Unit 7: Presentation Techniques
Course Unit 8: Presenting the Concept
Course Unit 9: Lets Improve: Debrief
Course Unit 10: Production session | (3 Meetings)
Course Unit 11: Post Production
Course Unit 12: Screening the Final Result | (2 Meetings)
Course Unit 13: Final Test: Final Presentation
PR STRATEGY MANAGEMENT PRACTICES*
Unit Code 320044985
Credit Points 5
Course Description
Students will learn how to construct complete PR plans and programs to respond to crises and build a brand identity or company reputation. The PR Strategy and Program Design will be adapted to a certain topic or customer, with the theme changing every semester. Lectures, discussions, tutorials, case studies, assignments, and practice are among the learning techniques employed in this course. The use of video media and direct practice in the classroom will make Students easier to understand the material.
Course Units
Course Unit 1: Finding the Facts
Course Unit 2: Insignts Gather
Course Unit 3: Crisis Lifecyrcle and Public Relations Problems
Course Unit 4: From Value Proposition and Unique Selling Point to Brand Story
Course Unit 5: Target Audience Insights
Course Unit 6: Public Relations Framework | (2 Meetings)
Course Unit 7: Middle test: Pitching session
Course Unit 8: Program Evaluation
Course Unit 9: Selling Your Idea
Course Unit 10: Client Brief | (5 Meetings)
Course Unit 11: Final test: Project Review with Client
TV JOURNALISM PRODUCTION PRACTICES*
Unit Code 320044983
Credit Points 5
Course Description
In the TV Journalistic Production Practice course, students are required to professionally produce a television news program with a duration of 30 minutes along with social media. The production process of television news programs is carried out in groups (about 6 - 8 practitioners). To produce a good and professional television news program, the pre-production process in the form of research must be carried out comprehensively. Research is carried out with both quantitative and qualitative approaches which include research on aspects of content, audience, format, broadcast time, including planning variations in topics and forms of news coverage. in each segment, to publication and promoting it through social media. The learning method in this lecture is theory and practice that is interactive in class materials and tutorials by instructors and practitioners. In this practical lecture, understanding and skills in using audio and video media, articles, infographics and other materials are also provided to facilitate understanding of the material. In this practicum, prospective lecture participants are expected to have knowledge, skills and or experience as a journalist.
Course Units
Course Unit 1: Basic Concept on TV Journalism
Course Unit 2: Research and Media Planning
Course Unit 3: TV News Script Writing
Course Unit 4: Interview for TV Journalism
Course Unit 5: Basic Camera for TV Journalism
Course Unit 6: One Minute Reporting
Course Unit 7: Straight News and Features on TV Journalsim
Course Unit 8: Middle Test: Pitching session
Course Unit 9: In-depth and Investigative Reporting
Course Unit 10: Data Driven Journalism and Infographics
Course Unit 11: The Editing: Script, Voice Over, and audio
Course Unit 12: The Editing: Graphics and Footages
Course Unit 13: TV News Presenting
Course Unit 14: Ethical Issues on TV Journalism
Course Unit 15: Studio and Program Management
Course Unit 16: Final Test: On Air and Live Streaming
AKHLAQ DAN MU’AMALAH (AIK 4)
Unit Code 120045574
Credit Points 1
Course Units
Course Unit 1 Akhlaq dan Mu’amalah
Course Unit 2 Akhlaq in Family
Course Unit 3 How to build Sakinah Family
Course Unit 4 Akhlak in Sosial Aspect
Course Unit 5 Islam and Science
Course Unit 6 Islam and Economic Problems
Course Unit 7 Islam, Politic and Law
Course Unit 8 Islam and Cultural Art
Course Unit 9 Islam aand Da'wah
Course Unit 10 Jihad in Islam
Course Unit 11 Islam and Health
Course Unit 12 Akhlaq in Society
Course Unit 13 Akhlaq and Fashion
MARKETING COMMUNICATION
Unit Code 120041224
Credit Points 3
Course Description
Marketing Communication discusses the principles and knowledge of communication and marketing in promotional operations from the conventional period to the society 5.0 age.
Course Units
Course Unit 1 Communication, Marketing and Marketing Communication
Course Unit 2 Selling and Marketing Concept
Course Unit 3 Marketing Communication Models
Course Unit 4 All About Promotion (2)
Course Unit 5 Segmentation, Targeting and Positioning (2)
Course Unit 6 Middle Test
Course Unit 7 Human Behavior and Marketing Communication
Course Unit 8 Stages on Decision Making Process
Course Unit 9 Understanding Consumer Categories
Course Unit 10 Marketing Metamorphosis
Course Unit 11 E-Commerce
Course Unit 12 Marketing Characteristics on Industrial 4.0
Course Unit 13 Marketing Characteristics on Society 5.0
Course Unit 14 Final Test
DA'WAH (PREACHING) COMMUNICATION STRATEGY
Unit Code 120041231
Credit Points 3
Course Description
Students will learn how to apply fundamental communication principles (writing, photography, computer graphics, shooting, editing, public relations, journalism, and audio-visual communication) to da'wah methods based on Islamic, moral, and ethical values
Course Units
Course Unit 1 Introduction to Preaching
Course Unit 2 Basic Concepts of Da'wah Communication & Development of Da'wah Communication (2)
Course Unit 3 Components of da'wah communication and da'wah research methods
Course Unit 4 Forms of Communication Ethics in the Qur'an
Course Unit 5 Contemporary Mad'u: Problems, Challenges and Prospects
Course Unit 6 Media of Preaching
Course Unit 7 Middle Test
Course Unit 8 Effectiveness of Da'wah Communication
Course Unit 9 Ethical Implications of Da'wah
Course Unit 10 Contemporary Issues and Problems of Da'wah in Indonesia
Course Unit 11 Da'wah in Urban Area and Contemporary Da'wah Movement in Indonesia
Course Unit 12 Project Presentation
Course Unit 13 Final Test
ETHICS ON COMMUNICATION PROFESSION
Unit Code 120044405
Credit Points 3
Course Description
In this course, Students should be able to establish Competency-based Communication Professional Ethics, such as planning, implementing, assessing, and improving. Furthermore, students can study numerous topics linked to professional ethics of communication using Islamic standards and/or current good communication. This course examines: the essence of the meaning of ethics, profession, understanding of the communication profession, the code of ethics, the ethics of the Indonesian communication profession, the ethics of the public relations profession, the professional ethics of journalists, the ethics of the broadcasting and film profession, the ethics of the advertising profession, and the role of political ethics in political communication.
Course Units
Course Unit 1 Introduction on Communication Profession
Course Unit 2 The Essence of Ethical Meaning
Course Unit 3 The Nature of Profession
Course Unit 4 Understanding the Communication Profession (The Fields, the Problems, the Values, the Attitudes)
Course Unit 5 Understanding Codes of Ethics
Course Unit 6 Ethical Problems in Communication Profession
Course Unit 7 Ethical Aspects on Public Relation (2)
Course Unit 8 Middle Test
Course Unit 9 Ethical Aspect on Journalism Field (2)
Course Unit 10 Ethics on Advertising (2)
Course Unit 11 Personality Broadcaster Ethics
Course Unit 12 Personality and Journalists Ethics
Course Unit 13: Final Test
COMMUNICATION TECHNOLOGY DEVELOPMENT
Unit Code 220042176
Credit Points 3
Course Description
The primary goal of this course is to educate students with information on how technological improvements affect communication studies. Students are required to exhibit systematic, critical, and creative thinking in order to produce acceptable data-based solutions in solving problems linked to communication technology by understanding the evolution of communication technology and its relationship with social life. This lecture uses an interactive learning style. Students will give presentations, debates, case studies, and discuss ideas and their applications on a regular basis to keep the classroom lively. The use of multimedia, such as images and videos, will also help to expand the conversation in class.
Course Units
Course Unit 1 What is communication technology?
Course Unit 2 Technological determinism (2)
Course Unit 3 Social construction of technology (2)
Course Unit 4 Communication technology & social change (2)
Course Unit 5 Mid Semester Test
Course Unit 6 Users of communication technology
Course Unit 7 Body - Machine Boundaries
Course Unit 8 Communication technology & culture (2)
Course Unit 9 Feminism & teknologi komunikasi
Course Unit 10 Cyber technology (2)
Course Unit 11 Final Test
THESIS PROPOSAL SEMINAR
Unit Code 220042595
Credit Points 3
Course Description
This course aims to provide students with understanding and skills in compiling a final project proposal (thesis/work) and presenting it in an informative, systematic and interesting manner in seminars. In Addition, students are given an understanding and explanation as well as practice about planning research/works which include; understand what research activities/works are, critical thinking, mapping issues, determine research problems/focus activities, compile the background and significance of research/works, good academic writing such as; determining credible references, bibliography, citation and referencing techniques, paraphrasing, compiling & developing literature reviews, understanding and compiling research methods, as well as informative and interesting presentation strategies and techniques.
Course Units
Course Unit 1: What thesis and final projects are and some example of research works
Course Unit 2: Ethic issues on doing thesis or final project.
Course Unit 3: Critical Thinking
Course Unit 4: Issues Mapping
Course Unit 5: Academic Writing: Citation, Referencing and Pharaprasing
Course Unit 6: Finding Research Problems
Course Unit 7: Construct Research Background
Course Unit 8: Mid Semester Test
Course Unit 9: Writing Bibliografi and Construct the Literature Review
Course Unit 10: Journal articles review
Course Unit 11: Construct Research Methods
Course Unit 12: Writing the Research Methods
Course Unit 13: Construct Instrument of the Research
Course Unit 14: Finalisation of Proposal
Course Unit 15: Presentation Technique and Strategy
Course Unit 16: Final Test
COMMUNICATION IN ISLAMIC PERSPECTIVES
Unit Code 220044407
Credit Points 3
Course Description
The goal of this course is to mastery Islamic principles in order to "read" the concepts, philosophies, and practices of human communication. The mastery of communication in Islam begins with a comprehension of the link between religion and communication, the Islamic view of communication, and the fundamental principles of communication in Islam. Furthermore, based on this knowledge, students may use it as a foundation idea to explain, research, and critique the concepts, theories, and practices of human communication. Therefore, the learning of this course also includes materials that are also discussed in the Introduction to Communication Science and Communication Theory course, namely intra-personal, interpersonal, group, and public information communication. Theorizing and ethics of Islamic communication are offered in order to comprehend and critique the conceptual contrasts between western and Islamic communication notions. This course in particular seeks to prepare students to engage in oral, written, and publication-related communication activities based on Islamic moral and aesthetic principles.
Course Units
Course Unit 1: Communication and Religion
Course Unit 2: The Islamic Conception on Communication
Course Unit 3: Basic Principles of Islamic Communication
Course Unit 4: Islam and Intra-personal Communication
Course Unit 5: Islam and Interpersonal Communication
Course Unit 6: Islam on Group Communication
Course Unit 7: Intercultural and Interfaith Relations
Course Unit 8: Middle Test
Course Unit 9: Islam and Public Information (2)
Course Unit 10: Islam and Freedom of Speech
Course Unit 11: Ethics of Islamic Communication
Course Unit 12: Theorization of Islamic Communication (2)
Course Unit 13: Islamic Communication Research
Course Unit 14: Final Test
TV PROGRAMME PRODUCTION PRACTICE*
Unit Code 320044978
Credit Points 5
Course Description
In this practicum course, students learn about the management of television program production, and at the end of the lecture students will make a non-news television program. At the beginning of the lecture, students are required to do rating research, audience research and also Non-Rating Research. The results of the research will then be used as the basis for making a Production book.
Course Units
Course Unit 1: Understanding TV Broadcast Program
Course Unit 2: Broadcasting and Program Management
Course Unit 3: TV Program Strategy
Course Unit 4: Broadcast Research
Course Unit 5: Audience TV
Course Unit 6: Live Studio Program Production and the SOP
Course Unit 7: Floor Plan Production (2)
Course Unit 8: Middle Test (2)
Course Unit 9: The Creative: Magazine Show Program (2)
Course Unit 10: The Research: Magazine Show Program (2)
Course Unit 11: The Production: Magazine Show Program (2)
PR PRACTICE AND EVENT MANAGEMENT*
Unit Code 320044979
Credit Points 3
Course Description
This course provides students with the information and abilities needed in the field of public relations to identify and define client problems, as well as to create, implement, recruit sponsors, and publicize special events as a core element of the communication program. Public Relations Planning for Events and Events as a Communication Tool are two major components of this practical content. The lessons will provide theoretical and practical insight into how the PR function can be applied to Event Management tasks.
Course Units
Course Unit 1: Overview of Event Management and implementation
Course Unit 2: Public Relations Planning for Events (Research and Analysis, Event Goals, Objectives and Targeting)
Course Unit 3: Public Relations Planning for Events (Strategic Marketing Communication: Positioning, Branding, Key Messages, Methods and Media)
"Course Unit 4: Public Relations Event Toolkit for Promotional Events;
Advertising, Public Relations, Sales Promotion, Direct and Relationship Marketing, Event Sponsorship Programs and Utilizing Technology for Event PR; Online, E-marketing, Viral, mobile and Digital Media. (2)"
Course Unit 5: Implementation, Evaluation and Financial Planning; Implementation, Timing, Evaluation Methods and Budgeting.
Course Unit 6: Event PR Risks and Ethics; The process of Identifying, Classifying and Managing Risks and The Relevance to Ethics to PR practice
Course Unit 7: Pitching Presentation with Client
Course Unit 8: Event Sponsorship: The Role of Sponsorship and The Processes of Securing, Managing and Satisfying Sponsors
Course Unit 9: Proposal Revision and Event Implementation (7)
ONLINE JOURNALISTIC PRODUCTION PRACTICES*
Unit Code 320044981
Credit Points 5
Course Description
In this practicum course, students are required to professionally produce an online news portal and its social media. The news portal production process is carried out in groups. To produce a good and professional portal, the pre-production process in the form of research must be carried out comprehensively, including content research and audience research, including planning for rubrics, web design and social media. The learning method in this lecture is interactive theory and practice, which will be assisted by the use of videos, photos, articles, infographics and other materials to facilitate understanding of the material. In this practicum, prospective participants are expected to have experience as a journalist.
Course Units
Course Unit 1: Media Convergence and Shifting Values in Online Journalism
Course Unit 2: Media Content Research and Audience Research
Course Unit 3: Writing Ethics in Online Media
Course Unit 4: Content Mapping and SEO
Course Unit 5: Angle, Perspective and Breaking Stories
Course Unit 6: In-depth Reportage (2)
Course Unit 7: Middle Test (Pitching Proposal)
Course Unit 8: Journal Data Processing and Science Communication (2)
Course Unit 9: Multimedia and Infographics Production (2)
Course Unit 10: Emerging of Photo Story
Course Unit 11: Your Voice Your Opinion
Course Unit 12: Final Presentation
Year 4 – Semester 7
SOSIAL MARKETING**
Unit Code 120042670
Credit Points 2
Course Description
This course discusses the use of marketing principles in order to change people's social behavior through comprehensive Social Marketing strategies and programs. Changes in social behavior are urgently needed, especially for improvements in developing countries for the sake of increasing the social welfare of the community.
Course Units
Course Unit 1: INTRODUCTION: Getting to Know Social Marketing
Course Unit 2: Theories in Social Marketing
Course Unit 3: 7 P's in Social Marketing (2)
Course Unit 4: The Social Environment of Marketing
Course Unit 5: Social Problems and Goal Setting
Course Unit 6: Target Adopters
Course Unit 7: Middle Test
Course Unit 8: The Stakeholder Support
Course Unit 9: Planning a Social Marketing Program (2)
Course Unit 10: Controlling in Social Marketing Programs
Course Unit 11: Social Marketing Program Evaluation
Course Unit 12: Failure in Social Marketing
Course Unit 13: Ethics in Social Marketing
Course Unit 14: Final Test
POLITIC MARKETING**
Unit Code 120045277
Credit Points 2
Course Description
Political Marketing explains the use of marketing concepts in the general election process, be it the choice of the president-vice president, the choice of the regional head, and the choice of the legislature. By studying political marketing, students are expected to be able to use their voting rights rationally.
Course Units
Course Unit 1: Fundamentals of Political Marketing Studies: From the Transaction Process to Opinion Research
Course Unit 2: Time to Time: Political Marketing Challenges and Opportunities in the Election System in Indonesia
Course Unit 3: Dimensions of Political Product Assessment
Course Unit 4: Dimensions of Political Marketing
Course Unit 5: Assessing the Value of Political Products
Course Unit 6: The Use of Dimensional Assessment Value on Political Products
Course Unit 7: Middle Test
Course Unit 8: Placement and Distribution of Political Products
Course Unit 9: Utilizing the Distribution Dimension of Political Products
Course Unit 10: Promotion and Positioning Dimensions
Course Unit 11: Applying Promotion and Positioning on Election Advertisements
Course Unit 12: Promotion-Positioning on Public Relations and Publicity
Course Unit 13: Promotion Mix and Positioning on Special Events
Course Unit 14: Political Product Marketing Strategy
Course Unit 15: Survey and Opinion Research in Political Marketing
Course Unit 16: Final Test
POLITICAL ECONOMY OF MEDIA
Unit Code 220044409
Credit Points 2
Course Description
This course discusses how the Political Economy aspect of a media greatly influences the sustainability of the media. The class will be held with various discussions related to cultural studies, propaganda, media hegemony and media industrialization.
Course Units
Course Unit 1: INTRODUCTION: Understanding the Political Economy of Media
Course Unit 2: Mapping and the Scope of Media Political Economy
Course Unit 3: Political Economy of Media and Cultural Studies
Course Unit 4: Theory and Variants of Media Political Economy
Course Unit 5: Propaganda and Mass Media Hegemony
Course Unit 6: Mass Media and Democracy
Course Unit 7: Media Industrialization
Course Unit 8: Middle Test
Course Unit 9: Political Economy of Media Practice in Indonesia: The Period of ORLA - ORBA
Course Unit 10: Political Economy of Media Practice in Indonesia: Post Reform
Course Unit 11: Political Economy of Media Practice in a Global Context: ASIA PACIFIC
Course Unit 12: Political Economy of Media Practice in a Global Context: EUROPE & AMERICA
Course Unit 13: Mini Presentation on Research on Political Economy of Media Practice in Indonesia during ORLA - ORBA (OPTIONAL TOPIC)
Course Unit 14: Final Test - Mini Presentation of Political Economy of Media Practical Research in Post-Reformation Indonesia (OPTIONAL TOPIC)
Course Unit 15: Final Test - Mini Presentation of Political Economy of Media Practical Research in a Global Context: ASIA PACIFIC (OPTIONAL TOPIC)
Course Unit 16: Final Test - Mini Presentation of Political Economy of Media Practical Research in a Global Context: EUROPE AMERICA (OPTIONAL TOPIC)
MEDIA RELATIONS**
Unit Code 220045276
Credit Points 2
COMMUNITY SERVICE PROGRAM (KKN/PMM)
Unit Code 520041260
Credit Points 4
Course Description
Students must do community service as a form of application of the knowledge gained in class. Thus, students are able to identify problems that exist in the community and then are expected to be able to provide a solution. Dive-in into the community will provide real experience to students related to life skills.
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